Crew mantle of CommandOpera blog has written up a glowing blurb on VO and our Blogger Night at the Opera. He’ll also be joining us for opening night of Norma. Yes, it does feel good to impress people.
“…While this company is over 50 years old (not significant in operatic terms) it operates with a free thinking elan thanks in large part to the combination of younger and older minds who run the theatre. There is no question to COMMANDOpera who has had a great deal of contact with the theater, the reality that every one’s voice is heard, and listened to. The commonly known West coast relaxed manner is well and alive. Ling Chan of the Vancouver Opera explained to me what was rather an obviously brilliant yet simple marketing strategy. Why not have a blogger’s table of local bloggers operate live from the theatre before and during intermission? What would the composition be of the table? The criteria was to have bloggers who did not blog on opera, but enjoyed a history of blogging in the region with a younger audience. I can only marvel at the sheer intelligence of the concept. The theatre reaches a guaranteed audience through the bloggers, who have established reputations in their own worlds. Their public would be generally hip, younger, and very clued in.
It just does not get better than that.
The Vancouver Opera becomes a place that is ‘in’ with a local audience that would never have offered a second glance. Why? Because the Vancouver Opera used the tools which most of society are familiar with as though a right hand. By virtue of utilising bloggers on glamorous opening nights, they make the opera accessible directly to that new, highly desirable demographic, but most importantly; comfortable…The lesson is clear. Be felixble in your marketing strategy, utilize what is right in front of you, and most importantly; recognise the relevance of the new media. There is little doubt to COMMANDOpera, other theatres will follow the example set here by the Vancouver Opera. It is really only a question of time…” – Commandopera
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