Vancouver Opera’s social media presence, headed by photography/fashion buff and technology maven Ling Chan, goes where few opera companies have gone before. In order to achieve their goal of increasing brand awareness and facilitating two way communications with their followers, the $9 million opera company has launched initiatives like manga (a traditionally Japanese style of comic) and an annual animation contest, for instance. Currently on the company’s blog is a serial feature written in the voice of the main character of their world premiere opera, Lillian Alling.
Vancouver Opera takes ideas that many non-profit arts companies might deem risky or unsustainable and, through a combination of sheer creativity, thorough execution and diligent tracking, have made the Vancouver Opera social media sites vibrant, interesting, and unique. ~ Technology in the Arts
I had the pleasure of meeting Amelia, social media assistant at the Center for Arts Management and Technology, at the Opera America conference when she sat in on my presentation. And although we tried a few times to connect for a sit-down, the seminars and keynotes kept us busy and on different schedules. But recently, I finally got a chance to answer all of Amelia’s questions! Thanks for the wonderful write-up!
Read the interview on Technology in the Arts.
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